Editorial Standards

Our workflow

Our workflow is Signal, Verify, Analyse, Publish.

Press, trade media, social signals, product launches and conferences help us find topics. We never treat these trend sources as scientific evidence.

Scientific verification

Where a claim is scientific, we verify it against peer-reviewed research, systematic reviews, randomised trials, trial registries, regulators such as the FDA, EMA and MHRA, professional guidance and manufacturer technical documentation.

Originality and review

We do not copy, lightly rewrite or translate other publishers’ work.

We name an expert reviewer only when a real expert has reviewed the piece. Otherwise, the article says “Editorial evidence review”.

Articles show their published and updated dates.